The challenge was to create an inspiring catalog, that people would want to keep on the coffee table.

Creative Concept: The Spring Guide predominately covers sports and recreation, with golf as the main focus. The golf section of the catalog is presented as a Golf Pro Shop, featuring various professional products, as well as professional tips, making customers feeling as if they were talking to a Golf professional.

The electronics section contains products reviews as well as tips helping consumers deciding on types of merchandise- i.e. should I buy LCD, DLP or Plasma HDTV?